Internet Income
Step 5: Establish Trust
Step 5: Establish Trust
Basic Concepts
Now that you have started getting traffic into your sales funnel, which begins with your free gift offer and eventually leads people to your product offer(s), you’re ready to move people farther into your sales funnel for long-term value to you and them.
But you have to establish trust all along the way. Some people may be ready to puchase from you after seeing your free gift. But most will need to build more trust.
How do you do that?
Nurture, Upsell, Nurture, Upsell, Nurture, Upsell…that’s the sequence you’ll be repeating over and over. What it means is that you must continue to give your audience a reason to stay with you (more free gifts, tips, videos, etc.) while you introduce your product offers gracefully along the way.
The upsell process is delicate at times…different people respond to different types of information and different forms of communication and languaging.
But there are some things you can count on…
- Here are some things you should try to include in your sales (upsell) funnel…
- Nurturing emails with additional value.
- Upsell emails suggesting next-steps for the reader.
- Upsell emails making special offers.
- Webinars or videos that explain your work while also suggesting a next step (sale).
- Live group Q&A calls – for those who have questions and want to hear from you personally.
- Online chat or call center.
- Sales page (the place where people actually purchase online).
- Direct to Cart page (for people who are already sold and don’t need to see the complete sales page).
Step 5: Establish Trust
Helpful Resources
Upsell Email Sequences
Increase your sales conversions after the optin while nurturing your followers for long-term value.
- We will write, design, setup and host your email follow up sequence after optin.
- You get the industry’s best practices for your follow-up sequence.
- You continue to receive your optin database after your audience receives the email sequence.
- We continually optimize the funnel for best results.
Powerful Sales Pages
Get our state-of-the-art sales pages for your product designed with your entire funnel in mind.
- We will write, design, setup and host your sales page.
- We use our 7×4 sales page design strategy for best results.
- Pages are 100% responsive for Mobile devices.
- Purchase options on the page can be connected to YOUR shopping cart or you can use our eCommerce services.
The Complete Sales Funnel
Coaching Package
This advanced coaching package is designed for those wanting a live 1-on-1 mentoring experience to help them through all aspects of their sales funnel creation and launch campaign strategies. You’ll work with senior-level strategy adviser on your specific campaign.
Stephen M.R. Covey shows how trust—and the speed at which it is established with clients and, employees—is essential to a successful organization.
Step 5: Establish Trust
Live Examples
NeuroWisdom
by Mark Waldman
Mark Waldman’s NeuroWisdom sales funnel is a great example of building trust through nurturing emails that also upsell to his product offer. Start at the beginning with the ebook optin freebie and follow the funnel for an excellent education in trust building through emails.
Hungry For More
by Jefferson Santos
Another great sales funnel that uses a free ebook is Jefferson Santos’ product funnel. Get the ebook and watch for the follow-up emails and links to sales pages — all are nurturing while selling.
The Greatest Treasure
by Wild Divine
The Wild Divine sales funnel gives lots of great content, tips, videos and other gifts while always leading people toward their product offers. Take a look by starting with the ebook download and following the email sequence.
Step 5: Establish Trust
Exercises
